Optimize Your Website

Search Engine Optimization

Search Engine Optimization

SEO helps build your websites credibility and relevance overtime. More than 90% of all online experiences start with a search. Will your prospects find you or will they find your competitor when they do? Is your website positioned to help them get the information they were looking for? This is the essence of search engine optimization, although with the changes to the Google algorithm over the past couple of years it should probably now be called Human Answer Optimization.

One of the most important moments in a successful search campaign is the launching of the initiative itself. It's a point in the overall process when we get to be a fresh set of eyes and help you identify opportunities for strategic search improvement as well as a time when we can help you address any issues that might stop various search engines from finding your website and listing it when your prospects are searching for answers.

But it’s not a quick process. Expect more than 6 months before you see any results. An overall timeline segmented into actions could look like this (depending on the size and state of your website): 2-4 weeks for a comprehensive site audit, 1-2 months for technical changes, 2 months for content revamp, 3-4 months for link acquisition efforts, etc.

Get a Helping Hand. Call Us: (646) 926-3992

What We Need From You

Pede auctor lorem nisl curabitur cursus et aliquam consectetuer tempus duis. Dui egestas maecenas malesuada magna elit cursus facilisi venenatis ultrices accumsan. Aenean lorem lacus quis a amet mauris Nullam tristique

What You Get From Us

Pede auctor lorem nisl curabitur cursus et aliquam consectetuer tempus duis. Dui egestas maecenas malesuada magna elit cursus facilisi venenatis ultrices accumsan. Aenean lorem lacus quis a amet mauris Nullam tristique

The Process

    STEP 1: Informed Planning

    Any initiative we work on together has to start with your business goals and drivers, touch on customer strategies, discuss program design and campaign plans, evaluate the mix of media your prospects use, think through your offer strategy, tie it together with your data capture plan, and finish off with a method to measure results. Only afterwards can we get down to the specific steps needed to optimize your website for Google, Yahoo, and Bing.

    STEP 2: SEO Audit

    We'll check your website for technical issues and potential visibility problems or shortcomings. Once we have a handle on the problems, we'll develop a corrective action plan. It'll be specific, time-phased, and measurable.

    STEP 3: Keyword Research & Selection

    Incorporating highly searched and relevant phrases your prospects use to talk about the challenges they face into your website optimization plan is still important. We'll help you come up with and identify those keywords most likely to o connect with the prospects you want to reach.

    STEP 4: On-Page Optimization

    We'll make sure Google, Bing, and Yahoo, as well as any appropriate vertical search engines, properly identify the relevance and context of the content on your individual web pages. This helps in positioning your website on the first page results when your target audience searches for answers.

    STEP 5: Competitor Analysis

    A comprehensive competitor analysis is the best way to fully understand the strengths and weaknesses of alternatives to your offering plus it allows you to make sure that in the eyes of your target audience, you out-value all other choices.

    STEP 6: Content Marketing

    While a seemingly never ending task, content marketing is part of the way we can help you create useful resources and helpful information relevant to your niche and a searcher's query. You can't use self-focused, hard to consume, or duplicate content and expect to show up on the search results pages when your prospects are looking for answers.

    STEP 7: Link Building

    In 2015, getting someone to link back to your website still improves the chances that your website will be positioned high when prospects are searching for answers. Google and the other search engines reward uniqueness. To get there you need to produce high quality, evergreen content that others want to share and link to. We'll work with you to come up with a strategy to earn those links, 'non link' mentions, and citations from Google, Yahoo and Bing.

    STEP 8: Social Media Marketing

    SMM has long since gone from something that built up vanity metrics to something that, when done right, actually builds up your business. We’ll help you identify, setup, and plan for engagement on the social media networks that are right for your business and your target audience.

Let's Talk

Schedule an appoint with us to get started (we can do phone, in-person, or video chat). (646) 926-3992

Complimentary Services

To optimize for search you also need to refocus your website to provide useful content that helps convert visitors to leads. You should also work on your overall digital infrastructure as well.